The Original CTM Manual
Toastmasters International Communication and Leadership Program (1977)1. The Ice Breaker
Begin speaking before an audience; help you understand what areas
require particular emphasis in your speaking development; introduce
yourself to your fellow club members (four to six minutes).
2. Be In Earnest
Convince the audience of your earnestness, sincerity, and conviction
on a subject you thoroughly understand; confront and control and
nervousness you may have.
3. Organize Your Speech
Organize your thoughts into a logical sequence which leads the
audience to a clearly-defined goal; build a speech outline that
includes an opening, body, and conclusion.
4. Show What You Mean
Learn the value of gestures and body movements as a part of a speech;
explore the different ways of using body language; develop a sense of
timing and natural, smooth body movement.
5. Vocal Variety
Explore the use of voice volume, pitch, rate, and quality as assets
to your speaking; apply the principles of a well-developed voice to a
6. Constructing Your Speech
Bring together and apply the communication skills you have learned in
the preceding projects; organize your speech in a logical manner,
following one of the suggested outlines; research the facts needed to
support your speech; make a personal evaluation of your progress.
7. Clarify Your Meaning
Present a complex subject so that each member of the audience can
understand your ideas; demonstrate that you understand your audience
and can present your message in their own terms; explain abstract
concepts by concrete examples, definitions, and explanations.
8. Make It Persuasive
Present a talk persuading the audience to modify their beliefs,
feelings, or actions to agree with yours; effect this persuasion
by appealing to the audience's self-interest, building a logical
foundation for belief, and arousing emotional commitment to your cause.
9. Help Them Remember
Deliver, without notes, a dynamic and informative talk; present detailed
information in such a way that the audience can easily remember it.
10. Work With Words
Gain an understanding of the functions and uses of the spoken word;
select precisely the right words required to communicate your ideas
clearly, vividly, and appropriately; avoid common mistakes in word use.
11. Make It Interesting
Attract the audience's attention by speaking on a subject of personal
interest to them; by use of appropriate illustrations, hold the
audience's interest and insure their full understanding of your message;
support each point of the speech with facts or interesting examples
presented in an interesting manner.
12. Inspire Your Audience
Understand the mood and feelings of your audience on a particular
occasion; put those feelings into words and inspire your audience
using all the techniques you have learned so far.
13. Build Your Language Skill
Become aware of proper use of vocabulary and grammar in speaking;
understand the different levels of speech and when they are appropriate;
begin a program of vocabulary-building and using new words in your talk.
14. Say It Clearly
Understand the value of proper articulation and pronunciation;
focus on a program of building good speech habits.
15. Speak With Knowledge
Begin a program of serious reading of thoughtful books on
self-development subjects; write a speech based on the insights
gained from reading one of these books; read the speech before
the club in an interesting, lively, and meaningful manner
(ten minutes, plus or minus thirty seconds).
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