The Original CTM Manual

    Toastmasters International Communication and Leadership Program (1977)

    1. The Ice Breaker
    Begin speaking before an audience; help you understand what areas
    require particular emphasis in your speaking development; introduce
    yourself to your fellow club members (four to six minutes).

    2. Be In Earnest
    Convince the audience of your earnestness, sincerity, and conviction
    on a subject you thoroughly understand; confront and control and
    nervousness you may have.

    3. Organize Your Speech
    Organize your thoughts into a logical sequence which leads the
    audience to a clearly-defined goal; build a speech outline that
    includes an opening, body, and conclusion.

    4. Show What You Mean
    Learn the value of gestures and body movements as a part of a speech;
    explore the different ways of using body language; develop a sense of
    timing and natural, smooth body movement.

    5. Vocal Variety
    Explore the use of voice volume, pitch, rate, and quality as assets
    to your speaking; apply the principles of a well-developed voice to a
    particular speech.

    6. Constructing Your Speech
    Bring together and apply the communication skills you have learned in
    the preceding projects; organize your speech in a logical manner,
    following one of the suggested outlines; research the facts needed to
    support your speech; make a personal evaluation of your progress.

    7. Clarify Your Meaning
    Present a complex subject so that each member of the audience can
    understand your ideas; demonstrate that you understand your audience
    and can present your message in their own terms; explain abstract
    concepts by concrete examples, definitions, and explanations.

    8. Make It Persuasive
    Present a talk persuading the audience to modify their beliefs,
    feelings, or actions to agree with yours; effect this persuasion
    by appealing to the audience's self-interest, building a logical
    foundation for belief, and arousing emotional commitment to your cause.

    9. Help Them Remember
    Deliver, without notes, a dynamic and informative talk; present detailed
    information in such a way that the audience can easily remember it.

    10. Work With Words
    Gain an understanding of the functions and uses of the spoken word;
    select precisely the right words required to communicate your ideas
    clearly, vividly, and appropriately; avoid common mistakes in word use.

    11. Make It Interesting
    Attract the audience's attention by speaking on a subject of personal
    interest to them; by use of appropriate illustrations, hold the
    audience's interest and insure their full understanding of your message;
    support each point of the speech with facts or interesting examples
    presented in an interesting manner.

    12. Inspire Your Audience
    Understand the mood and feelings of your audience on a particular
    occasion; put those feelings into words and inspire your audience
    using all the techniques you have learned so far.

    13. Build Your Language Skill
    Become aware of proper use of vocabulary and grammar in speaking;
    understand the different levels of speech and when they are appropriate;
    begin a program of vocabulary-building and using new words in your talk.

    14. Say It Clearly
    Understand the value of proper articulation and pronunciation;
    focus on a program of building good speech habits.

    15. Speak With Knowledge
    Begin a program of serious reading of thoughtful books on
    self-development subjects; write a speech based on the insights
    gained from reading one of these books; read the speech before
    the club in an interesting, lively, and meaningful manner
    (ten minutes, plus or minus thirty seconds).

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